中国传媒大学校长刘继南教授的致辞



尊敬的各位来宾：
　　上午好！
　　今天，来自联合国教科文组织的尊贵客人，国家教育部、国家广电总局、中国教育国际交流协会的领导，国内女性媒介领袖，以及女性研究专家欢聚中国传媒大学，出席联合国教科文组织“媒介与女性”教席签字暨揭牌仪式。金秋的校园因贵宾的到来而更显迷人，在此，请允许我代表全校师生向各位表示热烈的欢迎和衷心的感谢！
　　“媒介与女性”教席的建立，不是一个普通研究项目的启动，而是信息传播和妇女事业发展中的一个标志性事件。这是目前联合国教科文组织在“媒介与女性”领域设立的唯一教席。我相信，联合国教科文组织和中国传媒大学携手致力于“媒介与女性”的理论研究和实践探索，对于促进媒介传播中的性别平等，建设有利于女性发展的和谐社会必将产生重要影响。
　　媒介与女性的互构关系，是20世纪中后期以来传播学、社会学和政治学等诸多学科共同关注的一个重要命题，也是世界各国普遍关心的一个社会课题。一方面，媒介作为现代社会进步的基本驱动力，于过去一百多年间在观念启蒙、意识引导和行为示范等诸领域，极大地促进了女性解放事业的发展；而另一方面，媒介对人类文明系统的异化，同样也将女性和她们的社会角色、生活状态和价值尺度卷入其中。正是这种二难之境，使媒介与女性关系研究进入学界和业界视域的焦点。
　　教席的设立顺应世界潮流。1995年在中国召开的第四次世界妇女大会上，100多个国家把“妇女与大众传播”确定为12个重大关切领域之一。2002年联合国新闻部出版的《北京宣言和行动纲领》，正式将“妇女与媒介”列入“战略目标与行动”，认为“媒体可以在世界各地发挥潜力，为提高妇女地位做出更大贡献”。中国国务院制定的《中国妇女发展纲要》中明确指出“为妇女在新闻传播领域的发展提供更多的条件和机会，使妇女广泛参与宣传媒体的管理、制作、教育、培训和研究。提高妇女对宣传媒体资源的占有程度”。“媒介与女性”教席的设立，为美好愿景的达成提供了现实平台，使国际范围内的行动纲领有了现实依托。
　　教席的建立合乎中国国情。从理论上看，中国媒介与女性领域的研究尚处于起步阶段，相关学科还没有完全建立。在实践层面，媒介的社会性别意识较为淡漠，媒体的女性形象表达存在模式化、符号化的倾向，包括对女性的偏见和歧视性内容；与此同时，面向女性的媒介素养教育也还在发展之中，女性对媒介的接触方式、依赖习惯和解读能力亟待改善。“媒介与女性”教席的设立，有利于在一定程度上改变这些状况，推动中国相关学科的建设，引导媒体坚持性别公正导向，促进女性媒介素养教育的发展。
　　教席的建立也给了我校一次机会。机会和竞争相得益彰，这正是我们的优势所在。
　　中国传媒大学是中国信息传播教育的最高学府、国家“211工程”重点大学，致力于广播、电视、电影、网络、出版、报刊及新媒体高层次人才培养和科学研究，是中国传播业重要的知识库、人才库和交流平台。作为这所大学的一名女校长，我始终把研究女性与传媒的互动关系，以及怎样运用传媒的力量，促进女性的平等发展，看成是传媒学术研究和高等教育义不容辞的重要使命。
　　2004年9月，中国传媒大学在多年研究积累的基础上，成立了“媒介与女性”研究中心。中心出版了多部以“媒介与女性研究”为主题的专著，发表了一系列有影响的论文，在一些重要的国际学术会议上交流了成果。今年，中心又引进了多名具有博士和硕士学位的研究人员。这些都是“媒介与女性”教席建设和发展的基础资源。
　　中国传媒大学已与五大洲200多所高等院校、科研单位、传媒机构建立了合作交流关系。学校还计划在英国、法国、美国、加拿大、日本、韩国、澳大利亚等国家建立研究基地，进行相关课题研究的国际合作。目前，中国传媒大学正在筹建“大学女校长国际联合会”，该联合会由世界各国大学女校长组成，将定期举办“大学女校长国际论坛”等国际学术活动。这是我们以世界眼光、国际水准的高起点来建设“媒介与女性”教席的重要条件。
　　五十多年来，中国传媒大学坚持“植根广播电视、依托传媒界，面向全社会开放办学”的思路，得到了广电系统及各传媒机构的支持和帮助。“媒介与女性”教席设在中国传媒大学，蓬勃发展的传媒业将为它的成长壮大提供丰沃的土壤。我们将积极寻求与中央三台、中国教育电视台、北京电视台、凤凰卫视等广电传媒机构和报刊、网络及新媒体的精诚合作，恳请今天到会的各位媒介女性领袖特别关注、精心指导、鼎力相助。同时，在教席项目实施过程中，我们还将向全国妇联妇女研究所及兄弟院校女性研究中心学习请教、沟通探讨，携手拓展女性研究的新领域。
　　“不积跬步，无以至千里；不积小流，无以成江海”，中国传媒大学“媒介与女性”教席将坚持并贯彻下列目标：
　　坚持做媒介与女性研究的集大成者，整合相关研究资源与信息，进行跟踪、调查、联络，建立媒介与女性研究数据库与资料库；坚持做媒介与女性教育理念的先行者，推进媒介与女性研究学科建设，挖掘、深化传播研究领域中的性别理论研究；坚持做媒介与女性理论的身体力行者，在边远及贫困地区推广和普及妇女与媒介的知识；坚持做媒体社会性别意识的守望者，积极与相关媒体合作，策划、制作、推出具有性别意识的栏目。
　　中国古代著名思想家庄子曾说：“天地有大美而不言”，此时此刻，我最想说的一句话是：选择中国传媒大学是智慧，中国传媒大学被选择是机会，智慧和机会结合，一定会产生奇迹！
　　谢谢大家！

Speech on the Signing Ceremony of UNESCO-CUC Chair on Media and Gender
By Professor Liu Jian, President of Communication University of China

Distinguished guests，
Good morning！

Today, distinguished guests from UNESCO, leaders of Minister of Education, State administration of radio, film and television, China Center of International Educational Exchange, Domestic women media elites and experts of gender studies gather in Communication University of China to attend the signing ceremony of UNESCO and Communication University of China(CUC) on Media and Gender Chair. On behalf of all faculties and students of our university, please allow me to express my sincere gratitude to every guest.

The establishment of Media and Gender Chair, is not a start of an ordinary research program, it is a milestone in the development of information communication and women career development. This is the only Chair on Media and Gender in the world set up by UNESCO. I believe, the cooperation of UNESCO and CUC on theory and practice probing about Media and Gender, will bring important influence to the development of gender and harmony of the society.

The co-supporting relationship between media and gender, has been an important question paid more attention by journalism, sociology and politics since the post-mid of 20th century, and it is also a social subject concerned by almost all the countries in the world. Before more than 100 years, mass media served as an engine which had promoted the development of the society, and served as a sharp weapon in ideas-enlightening, consciousness-leading and behavior-demonstrating fields, had promoted the liberation of women greatly. On the other hand, the dissimilation to the civilization system of society by mass media, put women in the dilemma which involved themselves in their social role, life status and value measure. And just the embarrassed status made the research come into the vision of academy and industry.

The establishment of the chair goes with the world tide. In 1995, at the 4th World Women’s conference held in Beijing, more than 100 countries considered women and mass media as one of the 12 important concerned topics .In 2002, the Press Branch of the United Nations published the Beijing Proclamation and Outlines of Action , in which women and media was included in the strategical goals and actions, and also that media could exert its power to do more contribution to enhance women’s chance was confirmed. In the Outline of the Development of Chinese Women constituted by State Council, it has been clearly clarified that the country will provide more terms and chances for women’s development in the field of media, so that women could widely evolve in the media in many aspects, such as management, making up, education, training and research, etc, which will promote their development in the field of media. The establishment of the chair on Media and Gender has provided a realistic base to realize the willingness, and also afford a platform to the international acting outline.

The establishment of the chair accords with the reality of China. In theory, the research of media and gender in China is still in its early stage, and still lacks the establishment of the concerns subjects. In the mass media, the media makers still lack the consciousness of gender, women’s images are reflected in patterns and symbols, and the prejudice and discrimination still exist in the mass media, while the enhancement of media that facing women is needed, and also that the ability of women evolve in media should be enhanced. The establishment of the chair on media and gender will help to change the circumstance, promote the concerned subjects, show the directions of media to gender equity, and boost the development of female media.

The establishment of the chair has given a chance to Communication University of China. Chance goes with competition. That is the advantages of ours.

Communication University of China is the highest university in the field of the education of information & communication in China. It is one of key universities of “211 Project” and dedicates itself to the cultivations of professional persons and research in the fields of broadcasting, television, film, internet, publication, newspaper, etc. It’s the base of knowledge, brain and communication in the realm of Chinese communication. As a women president of the university, I always consider it an important task to develop gender equity by media, and pay much attention to research on media and gender.

In Sept 2004, the Media and Gender Research Institute was set up in the Communication University of China. The center had published many books on media and gender and series of influential papers, and had communicated the productions in some important international conferences. In this year, the center had enrolled some research staffs with the degrees of master and Ph.D, which had provided the basis for the development of the chair on media and gender.

Communication University of China had built up close cooperation with more than 200 universities, research institutions and communication organizations in 5 continents, and the university is planning to set up concerned research institutions in UK, France, America, Canada, Japan, Korea and Australia,etc. Now, Communication University of China is preparing for the International Association of Women Presidents of Universities. The association will be constituted by women presidents of universities worldwide, and will regularly hold the international conferences, such as The International Forum of Women Presidents of Universities, which will be the important terms to develop the chair on media and gender from the starting point with the worldwide eyesights and international level.

In the past 50 years, with the principle of rooted in Radio & Television industry, opening to society, CUC has gotten support and assist from China’s Radio & Television system and media organizations. Hence, booming media industry in China could offer the UNESCO Chair on Media and Gender at CUC rich resources for its growing. We would positively cooperate with a variety of media organizations, such as china radio international, china central TV, china national radio, China Education TV, Beijing TV etc. and newspaper、 internet. Here we sincerely invite today’s distinguished guests to conduct and help the chair’s development. Meanwhile, in order to broaden the field of women study, we would learn and communicate and promote academic exchange with women institute of All-China women federation and of related institutes or universities.

As a fold Chinese saying says: without stimulation of step by step, one can’t arrive faraway destination, the UNESCO Chair on Media and Gender at CUC would insist and put into practice the following goals with persistence.

Integrate study resources on media and gender, build up the data base system for gender and media research information; Carrying out ideology of media and gender in the course of education, promote women’s study in the field of communication research; Putting gender theory into practice, publicize knowledge on media and gender in remote and disadvantaged areas; Criticize media with gender perspective, and cooperate with media to produce media programs on gender equity and equality.

Zhuang zi , an ancient Chinese well-known thinker once said: The nature keeps silent when great goods appearances; similarly, at such an exciting moment , what I mostly want to say just is :choosing CUC is of wisdom ,CUC be chosen is of opportunity; when wisdom and opportunity interacts, there will certainly comes significant cause!

Thank you !